IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product.
Based on these findings, the study recommended that MTN-NG advertising unit should MTN conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended MTN-NG should in testify efforts in nourishing good customer‟s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of MTN adverts in Newspapers, Magazines and on Radio and Internet.
Related Project Materials
AN ASSESSMENT OF THE IMPACT OF POVERTY REDUCTION PROGRAMMES IN NIGERIA AS A DEVELOPMENT STRATEGY
ABSTRACT
This study assessed the impact of poverty reduction programmes as a development strategy in Nigeria. The study...
THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES
ABSTRACT
This research project intends to explore the Ethical and social responsibilities of the Purcha...
BOKO HARAM INSURGENCY AND EDUCATIONAL DEVELOPMENT IN BORNO STATE
ABSTRACT
The study investigated effects of insurgency on educ...
DATA MINING TECHNIQUES IN ANALYSIS OF STUDENT COURSE OF STUDY
Abstract
Data mining has a great deal of attention in the information industry in recent year due to th...
THE EFFECTS OF ONLINE ANALYTICAL PROCESSING (OLAP) FOR DECISION SUPPORT IN AN ORGANIZATION (A CASE STUDY OF GTBANK)
BACKGROUND OF THE STUDY
The term OLAP stands for Online Analytical Processing. OLAP analyzes corporate...
PRODUCTION OF DISINFECTANT
ABSTRACT
Disinfectants are antimicrobial agents that are applied to non-living objects to destroy micro-organisms that a...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN SUPPORTING CHILDREN WITH AUTISM SPECTRUM DISORDERS
ABSTRACT: Investigating the role of early childhood education in sup...
PHARMACOLOGICAL EVALUATION OF THREE LOCALLY USED MEDICINAL PLANTS AGAINST CARBON TETRACHLORIDE-INDUCED HEPATOTOXICITY IN RATS
ABSTRACT
Drugs from plant and animal sources are increasingly becoming important in the therapeutic management of liver diseases. This st...
THE IMPACT OF STRATEGIC COST MANAGEMENT IN GLOBAL BUSINESS ENVIRONMENTS
Abstract:
This research explores the impact of strategic cost management in global business environment...
THE EFFECT OF COMMUNICATION BARRIERS ON THE PRODUCTIVITY AND PERFORMANCE OF EMPLOYEES
BACKGROUND OF THE STUDY
All human interactions are form of communication. In wor...
